Our commitments

Juju's environmental commitments

At Juju, we are committed to reinventing fashion around strong values: respect for the environment, sustainable quality and timeless aesthetics. Each creation we imagine carries with it the promise of a garment designed to last, both in its material and its style.

We carefully select noble, natural and recycled materials to limit our impact on the planet while guaranteeing incomparable comfort. In winter, our collections highlight exceptional fibers such as merino wool and cashmere, renowned for their warmth, softness and durability. Silk and viscose complete this palette, combining refinement and eco-responsibility. In summer, make way for light and breathable materials: cotton, silk and viscose, ideal for accompanying your movements while respecting your skin and our environment.

We reuse old silk saris to make unique pieces sold exclusively in our boutiques. The beautiful Indian embroidered cotton blankets "mantra" are also transformed into pretty colorful jackets. We reuse fabric scraps to make our accessories. 

Our choice is to use almost no petroleum-based textiles, such as polyester or polyamide (even when recycled, these materials contribute to the pollution of the oceans by microplastics.)

Our models are designed to cross seasons and generations. Their timeless design goes beyond ephemeral trends, allowing each piece to become a precious heirloom to pass on. We believe that a well-designed garment, in quality materials, can carry a story, yours, while honoring nature.

Choosing Juju means opting for conscious, beautiful and sustainable fashion, which is part of an approach of respect and harmony with the world around us. Together, let's take a step towards a more responsible future.